• Azizah Ali appointed as Chief Marketing & Operations Officer
• Datin Lim Bee Wah takes over as General Manager of Small, Medium and Corporate (SMC) Group
• Ellian Teo promoted to General Manager of Enterprise Commercial (EC)

Microsoft Malaysia kicked off the new year with the announcement of three new appointments to its leadership team, further cementing its commitment to enabling digital transformation for its customers and partners across the private and public sectors in Malaysia.

Taking on the role of Chief Marketing & Operations Officer, Azizah Ali will lead business operations, marketing strategy, and overall business performance for the various business groups under Microsoft Malaysia while delivering successful digital transformation for its customers and partners. In addition, Azizah will play a critical role in building the Marketing & Operations (M&O) team to drive the company’s Bersama Malaysia initiative, particularly with the establishment of its first datacenter region in the country.

Azizah has been with Microsoft for more than two decades, helming various leadership roles in the Asia Pacific region. Previously the Director of SMC Group, Azizah was instrumental in driving the Malaysian subsidiary’s performance – delivering double-digit growth across Corporate and Small & Medium Businesses.

“I am humbled to be entrusted with this new role, carrying on the journey of realizing Microsoft’s vision to empower every person and every organization in Malaysia to achieve more. Guided by our Bersama Malaysia initiative, I am thrilled to play a bigger part in enabling the digital transformation among Malaysians and organizations.”
Azizah Ali, Chief Marketing & Operations Officer

Taking over as the General Manager of SMC Group is Datin Lim Bee Wah, whose core responsibilities include supporting SMCs in their digital transformation journey by providing strategic direction to ensure each customer’s unique needs are addressed with Microsoft’s tailored solutions while leveraging Microsoft’s vibrant partner ecosystem.

Bringing with her more than 30 years of industry experience, Datin Lim Bee Wah joined Microsoft Malaysia in 2018 as the General Manager of Enterprise Commercial, where she was responsible for delivering long-term relationships and value to Microsoft’s Enterprise customers, while building the trusted digital transformation momentum for customers, partners, and the overall Malaysian subsidiary.

“As our nation transitions into a digitally driven economy, access and understanding of technology is no longer an option but in fact a necessity. With that in mind, I am grateful to be undertaking a role that caters towards the digital needs of different entities. SMCs are crucial for the success of our nation’s inclusive economic growth, and I look forward to closely supporting their journey.”
Datin Lim Bee Wah, General Manager of SMC Group

Another addition to Microsoft Malaysia’s leadership team is Ellian Teo as the General Manager of EC. Ellian joined Microsoft Malaysia in 2016 as a Senior Account Executive for Telco. Over the years, Ellian has effectively built strategic partnerships with the local Telco industry to help accelerate digital transformation while delivering success for customers. Her appointment came on the back of her successfully leading, coaching, and shaping the Account Team Units (ATU) and contributed to the subsidiary’s overall growth since 2020.

In her new role, Ellian is tasked to advance the sales team ranging from relationship, technical, and industry sellers. Ellian is also responsible in enhancing long-term partnerships with enterprise customers, while strengthening the vendor’s partner ecosystem to drive business growth for Microsoft Malaysia.

“It has been a great journey in Microsoft so far, and I am honored to be tasked with this new responsibility. The prospects of digital advancement are endless, and I look forward to upholding Microsoft and the nation’s goal of nurturing an inclusive digital economy, by delivering digital solutions to our top enterprise customers from varying industries.”
Ellian Teo, General Manager of Enterprise Commercial

Welcoming the appointment of the three leaders, K Raman, Managing Director of Microsoft Malaysia said, “These appointments not only demonstrate Microsoft’s on-going journey to creating a more diverse and inclusive company, but also showcase our commitment to enabling each of our customer’s digital success, supported by the exceptional leadership of Azizah, Datin Lim Bee Wah, and Ellian. Our culture at Microsoft is grounded on growth mindset and Ellian’s appointment specifically, shows how we nurture and empower our talent by offering them a diverse range of learning and development opportunities as part of their career progression.”

“Each of Azizah, Datin Lim Bee Wah, and Ellian’s individual skills and expertise, coupled with their insight and innovative thinking will certainly be of value for our customers. I am confident that they will drive sustained business growth for the company, while delivering positive impact and success to our people, customers, and partners as we bring our Bersama Malaysia initiative to life.”
K Raman, Managing Director